Nana Murugesan, VP, International and Business Dev at Coinbase, Shares Global Expansion Strategy
Categories: Crypto News
Nana Murugesan, VP, International and Business Development at Coinbase (NASDAQ: COIN), says that the digital asset firm will be adopting “a go broad and go deep approach” in order to scale operations internationally so that they can further their mission of bringing more “economic freedom” to individuals and businesses.Leadership roles are currently open at Coinbase across the globe to build their international presence. The firm aims to launch foundational products that are “a gateway to Web3 and crypto in every country.
The firm also aims to launch localized infrastructure and public facing products with “a full suite of services.”Nana Murugesan noted that he joined Coinbase around a month ago “to lead business development and international operations teams to further our mission, strategy, and culture around the world.”Nana Murugesan has shared their international strategy, how they are thinking about building their international operations, and “the exciting leadership roles [they] just opened up around the world for those interested to join [them.]”
He added that there are billions of people around the world who are underbanked or unbanked. According to the World Bank’s Global Financial Inclusion database, 1.7 billion adults “are unbanked, and while the number of underbanked is harder to identify, it’s an issue that impacts almost every country.”He also shared that “yet two-thirds of those identified as unbanked own a mobile phone that could help them access financial services.” He pointed out that these numbers are “even worse for women, who are roughly 10 percent less likely than men to have access to financial services.”
The firm’s management confirmed that the will “take that perspective in [their] global expansion.”The company added that “a key first step of [their] strategy is to hire experienced regional and country leaders across the globe.” They are “now kicking off an extensive global expansion strategy, with hiring and investment plans to enter these markets which will ultimately allow Coinbase to serve customers more locally:”
As confirmed in a separate update, Coinbase noted that they have “an ambitious mission to increase economic freedom in the world.”If they are going to execute against the opportunity in front of them, they are “going to need more help to scale their existing products, and build new ones.”In 2022, they plan to “add up to 2,000 employees across our Product, Engineering, and Design teams.”